Digital design and UX

British Heart Foundation

British Heart Foundation

British Heart Foundation were set up in in 1961 with a plan to fight against heart disease. They are a major funder in cardiovascular research, education and care, and rely predominantly on voluntary donations. They aim to improve the lives of babies born with heart defects, find the genes that cause inherited heart conditions and one day find a cure for heart failure and heart disease.

Project Details

Date 2014
Skills Branding, UX and Digital Design
Role Digital designer at Precedent


Following a recent redesign of their brand emphasising their powerful brand message and focused photography, British Heart Foundation required a sophisticated new digital platform, designed to drive engagement with heart patients and supporters, convert users into fundraisers and donors, and deliver a suite of online tools designed to boost fundraising and donations.

The new website needed to be the backbone of the charities plans to deliver to their new 2020 strategy and it has resulted in a transformation for BHF both inside and out.


With around half of the sites 600,000 visits each month coming from mobile devices, there was a requirement for to be fully responsive. The website has been designed using a responsive grid and defining simple, intuitive user experiences so that each audience is able to access the information that they need when they need it.

The powerful imagery and ‘fighting talk’ language is also prominent throughout the website to reflect the new brand.

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