Branding, Print Design, UI Design

Boodle Hatfield


Boodle Hatfield have long been rated as one of the top private client firms in the UK and have one single purpose: to help their clients achieve more.


Their existing website didn’t do justice to their heritage, reputation and unrivalled client care that earned them their accolade, so they approached us to design and build a new website that showcased their values and set them apart from the competition.

My role

Working as part of the design team we worked alongside the project managers, UX consultant and developers.

Duration: 6 months


Through research, stakeholder interviews and focus groups we established a need for a brand that reflected the classic and the contemporary, successfully combining the firm’s heritage, and ambitious, forward-thinking philosophy.

The new brand, including logo, colour palette, photography and tone of voice was executed across print and digital platforms.


Boodle Hatfield pride themselves on providing a quality, personal service and are renowned for their rigour, relevance and relationships. The main challenge for a firm with family, property, corporate and private divisions, is that not only do their lawyers hold a broad set of expertise, but their clients often require more than one service.

We created a new website with a streamlined navigation which showcased Boodle Hatfield’s breadth of knowledge and full service offering, without compromising on the quality of the user experience.

By re-presenting their services and making their internal terminology more accessible, we were also able to deliver substantial SEO benefits. Using a ‘plain English’ approach we ensured that clients of all background and services were able to find gain the assistance they required.


Offline we designed business cards, stationary and a suite of brochures that allowed them to tailor their marketing material to each individual client’s needs.

The brochures were designed to be used individually or as a set, encompassed using the branded folder. This enabled customers to collect as much or as little information as they required across a variety of services.

The conversational language used within the titles made the legal documentation and service brochures more approachable and therefore more representative of Boodle Hatfield.

Project Details

Date 2012
Skills Branding, Print Design, UI Design
Role Designer at Precedent

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