Branding, UX, Digital design and CMS build

Sally Grace Photography

Client

Sally Grace is photographer based in Surrey. She specialises in family shoots and school photography capturing the photographs people really want. As well as her location shoots, Sally has a beautiful Studio, just outside of Farnham where she has a variety of subjects: pregnant ladies, newborn babies, unruly dogs, noisy children, 4 generations of family, delightful businessmen, extended families, graduates, teenagers, friends and more.

Background

Having established her business several years ago, Sally felt that it was time to re-brand her company to create a modern, sophisticated brand and move away from the child focused logo she had been using previously. Sally also identified the need for an updated website that, as well as reflecting her new brand, would allow her customers to view and order their photographs online, saving her time and money and streamlining her business model.

Sally commissioned us to create her new brand, design fresh printed collateral and design and build a new web platform.

When creating a new brand for Sally Grace it was essential that is was clean and minimalistic. We were conscious that the brand should not overpower, nor distract from the photography, therefore we kept the logo extremely simple , with a key accent colour to draw your eye to the centre.

As a photography brand we wanted the website and all printed material to be led by the photography and the branding remain complimentary but reserved. The website is fully responsive and integrated with a third party; everybodysmiles, allowing customer to access their photos and order prints from anywhere.

Project Details

Branding
User Experience
Digital Design
CMS build

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